Generation Lance
If you’ve been around marketing long enough, you hear something about generational differences once every few seconds. Ditto for HR.
There’s all kinds of studies that generally seem to separate our current population into six big groups of generations:
Greatest generation
Silent generation
Baby boomers
Gen X
Gen Y (or Millennials)
Gen Z
Lots of people have heard about these.
Now, there’s even more precise micro-generations. There’s Generation Jones, a sort of in between group of Baby Boomers and Gen Xers.
There’s also now The Oregon Trail Generation, which is special because it covers when I was born, the cusp between Gen X and Y.
But you know, it’s not a perfect description of me. Yeah, it’s closer than Gen X or Gen Y but let’s really nail this.
I’m creating a micro-micro-generation that more accurately describes my qualities. I’m calling it Generation Lance. It’s a micro-generation of The Oregon Trail Generation which is a micro-generation on the cusps of Gen X and Gen Y.
How do you know if you’re in Generation Lance? It’s easy:
Born in late October in 1981 between 11:04 and 11:06 AM
Grew up in a small suburb and then moved to a bigger suburb of Portland, Oregon
Went to a state school that was about as far away from home as possible without leaving the state
Got married between 23 and 25, had a kid at 33
One cat
Homeowner with two TVs
Gym member but goes inconsistently
Works for a marketing agency after working in HR and writing
Most frequently reads Deadspin, Reddit, and Slate
Name is Lance Haun
I feel really confident in this profile I’ve built for my micro-micro-generation, but if you have more questions about it, I’m happy to do some consulting work for your organization for a few hundred dollars an hour. After identifying member(s) of this generation, I can help you build a more complete persona through surveys and personal interviews.
This is really the next big thing in marketing and HR. Get on this train now so you don’t miss it.